In every business, selling is the only revenue generating department whether the sale is done for the product manufactured or the service offered. ‘Sales’ is the most lucrative as well as the most difficult profession as customers have many options and moreover, they want to obtain maximum value at the minimum price. It is a very well known fact that salesmen need to attend at least 10 potential customers before they make one genuine sale, yet they have to keep a smile on their face always and just can’t afford to get discouraged.