At Nike, innovation is something which they always keep looking for. The company is able to anticipate the athletes’ needs better because it believes it knows them better than anyone else. Sometimes, reality is delivered even before others have started imagining it.
Let us introduce you to Nike HyperAdapt 1.0, the 1st performance vehicle for the latest platform breakthrough of Nike, adaptive lacing. The shoe is a result of deep research in mechanical, digital as well as electrical engineering. Now, forget the traditional shoes for athletes and get hold of this pair of self-lacing shoes.